Marketing Cloud Best Practices

Marketing Cloud Best Practices – When it comes to designing marketing emails, there is no magic formula that will give you amazing results overnight. But the design of your emails is definitely an important factor Your headlines, copy, and call to action will be lost if your design doesn’t appeal to your email subscribers. Many different aspects of your email design need to be carefully considered to ensure your message is as effective as possible.

While there is no magic formula, there are things you can do to ensure your marketing emails are as effective as possible. This article provides some important email design best practices before you put together your next marketing campaign.

Marketing Cloud Best Practices

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Your email design starts with what people see immediately: the subject line The subject of your email should be something that grabs your customer’s attention and makes them interested enough to keep reading. Make it informative so that it provides something of value, but not so long that it overwhelms or detracts from your reader’s interest. The ideal email subject should be a good, catchy summary that tells people when they’re going to read your email in as much detail as possible.

Remember that your email subject isn’t the only thing customers see in their inbox Other elements that will likely appear are your name (or the sender’s name) and a quote from the beginning of your email. These elements are also important when it comes to getting customers to actually read your emails

You can choose to keep your “From” name the same for consistency across all your emails, or you can consider using this option to be more specific about what subscribers can expect from your emails. For example, you can use something like your brand name to show customers an email with information about a discount or coupon by “Deal.”

Remember that the sender name field should always include your brand name or something recognizable so that subscribers know exactly who sent the email and that it came from a sender they trust and subscribe to. Then the first line of your email can be another opportunity to pique the customer’s interest in what your email has to offer.

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Today’s customers don’t use the same types of devices, and not all of your customers will open email on a desktop computer More and more people are using mobile devices to manage email and read online content Your email campaigns should appeal to people reading on devices ranging from large desktop monitors to smartphone screens.

Responsive to your emails can be a great solution Responsive design means that the email contracts and expands based on the size of the screen on the device being used, but is still readable and contains all the essential design elements.

Photos can help make your emails stand out, make them more visually appealing, and get customers interested in your offerings. No matter what you want your photos to achieve, you need to make sure they display correctly in email

Photos and graphics should be of excellent resolution, regardless of size, and of high quality for clarity, but not so large that they slow down the loading time of your email. You should also consider whether they really add something important to your emails. If you use them to take up space, you can slow down the loading process and waste valuable real estate. More specifics on header and email image recommendations can be found here

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Your emails aren’t just about conveying information to customers They can also convey an image and a feeling, especially with the colors you use Use a purposeful color scheme that communicates well with your branding and the content of your email. Combine colors through images, buttons, headers, text, backgrounds and other elements

You need a plan for the colors you want to include in your email: How do you want to combine those colors? Consider color psychology when making your decision For example, too much red or orange can make your reader anxious, while blue and green can create a sense of calm. Know how you want your customers to feel when they open your email and use color to help create that feeling.

The language and tone you use in your emails creates a feel and brand image that makes your emails stand out The overall tone and voice you use should be consistent across all email campaigns and all other brand collateral so that loyal customers and clients feel a strong connection to your brand – and know they’re reading something from you, even when they’re not. They will know Where is the email from?

Vary your tone depending on the subject of your email For example, if you’re sharing news about your company’s biggest promotion of the year, you may be more excited than usual. But your overall tone should be consistent throughout your email and other marketing materials

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Every email you send to your list should have a purpose You may want to sign people up for a new trial service Maybe you’re promoting a new product or trying to move old products as part of a sale. Clarify your goals through calls-to-action in your email

Even if you include a call to action, some customers won’t get it unless you separate it Colorful buttons and bold text can make your call to action stand out, and if you can grab that attention, you’ll be closer to getting people to take the kind of action that will help your campaign achieve its goals. This can make it easier for your business to reach its marketing milestones

When designing your emails, put yourself in your customer’s shoes to achieve the maximum possible impact When your customers receive your email, try to figure out what obstacles they might face while reading your email, and take action with call-to-action buttons. For example, your emails may be responsive, but if your website (where customers need to go to complete the conversion) is not, this can cause problems for your customers and clients.

Rethink your strategy If you think that subscribers will revisit your email while they’re on a desktop computer, you’ll probably be disappointed. Make sure you can anticipate customer behavior related to your emails and calls to action, and consider any barriers you need to remove to make the process easier.

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Once you’ve developed all these elements, you should have a clear idea of ​​what your marketing emails should look like. But even if you’ve come up with a strategy that works in theory, you need to see the finished campaign before you can be sure the design fits your brand and your goals.

Before you send an email, preview the design and make sure the various elements fit correctly. Once you’re happy with the aesthetic and it displays correctly after testing, you can feel confident sending your email and seeing great results.

As with everything else in business, finding the best email design for your business is an ongoing process You will likely need to make adjustments over time to keep your customers happy and interested Analytics data can provide insight into the effectiveness of your email design If you notice that conversion rates are consistently higher for emails that only use one or two photos, or that you see the highest open rates if you use a specific subject line format, consider these statistics signs that you’re doing something right. doing. Make sure you constantly monitor your results to find email design best practices that work for your brand.

Designing your emails is an important part of the marketing process that should not be overlooked or neglected. With the right strategy and email design best practices, you can be sure you’re sending emails that will deliver the best results.

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Amanda DeSilvestro offers SEO consulting to small businesses and entrepreneurs, from keyword research to Google algorithm changes and fixes. He writes for High Visibility, a nationally recognized SEO firm that provides online marketing services to businesses across the country.

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Originally posted 2024-03-02 09:49:18.